Moscow, Russia – Nokia today unveiled the Nokia 515, a premium mobile phone made with style-conscious people in mind. Wrapped in lightweight aluminium, the device combines the best of Nokia – contemporary design, high quality materials and top performance. The Nokia 515 is available in single and Easy Swap Dual-SIM variants.
The Nokia 515 reflects Nokia’s approach to design, focused on simplicity, purity and craft. It features scratch resistant Gorilla® Glass 2, gently curved for a beautiful finish, and a classic highly polished camera bezel. Available in black or white, the phone’s elegant profile and aluminium body is perfect for style minimalists. At only 11 mm thick, the Nokia 515 will slide beautifully into the smallest pocket or bag.
“When designing the Nokia 515 we set out to create a beautifully designed phone that people will be proud to own,” said Peter Griffith, Head of Mobile Phones Industrial Design at Nokia. “We believe we’ve achieved that – the Nokia 515 is designed for people who prefer classic design, crafted to perfection and with the functionality they need for everyday use. We have created something that performs stunningly, without compromise.”
Capture and share great images every time
The Nokia 515 ensures people will never miss a photo-worthy moment. With smarter imaging features and a 5 megapixel camera with LED flash, the smart camera offers a choice of image capture, editing and sharing options, including:
– Panorama – for wide-angle shots, including group photos and landscapes.
– Sequential shots – capture up to five frames in a row with just one click, then choose the best of the series.
– Self-portrait – for perfectly-centred self-portraits, even without a front-facing camera. The built-in voice prompt guides people to ensure they are in the frame before taking the shot.
Sharing photos with friends and family is quick and easy with the ability to share straight from the gallery to social networks. People can also share photos and other content using Nokia’s exclusive Slam, which comes built into the Nokia 515 and works by transferring content such as images or contact cards to an adjacent Bluetooth-enabled phone in just a few simple clicks, without the need to pair devices.
Faster, better performance for work and play
The Nokia 515 delivers a fast, 3.5G HSDPA Internet experience. It comes with a standby time of up to 38 days in the single SIM version, making the phone perfect for balancing work and play. With optimised HSDPA internet built-in and data cloud compression, mobile browsing is made up to 90 percent more efficient, helping people get more from their data plan. Popular apps like Facebook, Twitter and Nimbuzz are preloaded on the phone, while Mail for Exchange allows people to check work email and sync their calendars and contacts on-the-go. It can also be connected to a PC or laptop and used as a modem via a USB cable.
The new phone also comes with HD voice*, which means people can enjoy crystal clear audio, even in noisy environments. Plus, with the pre-installed Transfer app, they can sync contacts directly from a Lumia, other Windows Phone 8 smartphone or Android device, transforming the Nokia 515 into the ideal secondary or companion device for on the go. For those who prefer to use a separate phone for voice calls, the Nokia 515 uses the same micro SIM card as typical smartphones, making it a great voice companion device.
“Feature phones still make up one half of global handset sales,” said Simon Baker, Program Manager, Mobile Handsets CEMA at IDC. “There is room in the market for a range of feature phone models. Nokia is one of the few handset manufacturers continuing to pursue the area: one of its latest offerings, the new Nokia 515 offers a stylish and robust exterior and features fast connectivity, high quality imaging and access to popular applications. It’s a great example of a phone which will serve an audience which does not always need the complexity that a smartphone may bring, or which may prefer to do its browsing and emailing on a larger tablet device and will retain a handy mobile phone for straightforward calls and for texting.”
The Nokia 515 starts to roll out globally in September, starting in Russia, Germany, Switzerland and Poland. It will have a suggested retail price of 149 USD / 115 EUR before taxes and subsidies.